Coca Cola Surprisingly Introduces its First Ever Alcoholic Beverage

Yep, you did not read anything wrong. Coca-Cola is introducing an alcoholic canned drink in Japan. In a shocking launch for a US beverage company related to cola and other non-alcoholic refreshments.

While Coca-Cola did fiddle with the wine business in the 1970s, the Japanese idea of alcoholic beverage is interesting in the organization's 125-year history. The new offering is stated to be in Japan's developing "Chu-Hi" class of refreshments.
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The new introduction is a canned drink that incorporates liquor; customarily, it is made with refined refreshment called Shochu and soda, in addition to some flavor enhancing.

Chu-Hi beverages are available in various flavors, for example, grape, strawberry, kiwi and white peach and sometimes it supplants Shochu with vodka. The drink, which for the most part has in the vicinity of three and nine percent liquor and is marketed by leading Japanese beverage companies, like Asahi, Kirin, and Takara, is particularly popular with the youngsters, college goers and the women in Japan.
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In any case, Garduno, Coca-Cola Japan President Garduno said the dispatch of Chu-Hi beverages ought not to be viewed as a forerunner of the organization's goals somewhere else. It bodes well to try this out in the Japanese market believes Garduno. He also thinks the way of life in his home country is still exceptionally interesting and extraordinary, thus many a thing that is conceived here will remain here and need not necessarily be adopted by other countries.

All things considered, the move is a piece of a more extensive crusade by Coca-Cola to enhance past soft drinks when buyers in the US and other markets are backing off sweet beverages and diet colas out of health and wellbeing concerns.
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Coca-Cola in 1977 tried to broaden and experiment with wine, buying Taylor Wines of New York and setting up Wine Spectrum that included Sterling Vineyards and Monterey Vineyard. However, Coca-Cola left the business six years after and sold Spectrum for S$263 million.

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